Many people and businesses have found great success using the Shopify platform for their online stores. But it’s not practical just to build your online store and expect people to magically find it. You need to make sure that your online store comes up in search engines. But how? Here are the top 10 tips […]
Recently, Shopify has really taken hold of our digital marketing culture and has become the preferred online shopping platform for people from all walks of life, from budding entrepreneurs to big brand names. But with hundreds of new products appearing on Shopify on a routine basis, it’s difficult to know how to make yours stand […]
There is a school of thought out there that says press releases are no longer useful. Their position is that with so many easily accessible tools at our disposal today for generating publicity, press releases are obsolete. But this couldn’t be further from the truth. A press release can be the best way to get […]
A well-written press release is your admission to the world of positive publicity. It can open the door to coverage by TV stations, newspapers, and industry journals. Here are a few tips to help you make the most of this unique opportunity. Find a newsworthy topic. If you want the media to take note of your […]
Congratulations on the development of that great new product! It takes time, resources, and determination to bring an innovative idea all the way to fruition. But now comes the hardest part. How are you going to let consumers know about your product? How will you make them want to buy it? With a vast array […]
You have tried a variety of tactics to get traffic and conversions on your online store. By now you probably realize that, no matter how great your products are, they don’t “sell themselves.” You have to do a lot of work to publicize them. You have spent a considerable time learning how to incorporate good […]
Like press releases, media press kits are tools that allow you to easily get information out to journalists and reporters. Gathering all useful information together in one place will make it easier for the media to find what they want and to send some good publicity your way. It’s an opportunity for your small business […]
There are many great reasons for issuing a small business press release. Perhaps you are merging with another company or launching a new website. Maybe you are doing something innovative, possibly even controversial, with your small business, or perhaps you are offering a new product. Whatever the case may be, you need to make sure […]
The digital age has completely transformed all aspects of modern life, including the way we do business. A whole new set of tactics are needed for attracting the attention of potential consumers. The small business press release is a time-tested method for getting news about your business out to media outlets. But just like everything […]
If you’ve just started a new business, chances are that you’re always searching for ways to get the word out. You probably have a website and a Facebook page to build publicity. But how do you get people to visit them? A small business press release could be just the tool you need to drive […]
